Telecoms operators or carriers have long accepted the reality of diminishing returns of their voice business and have turned to data as a new revenue stream. However competition and intensification of competition from OTT players have also forced operators to drive down their pricing for data bandwidth even as they offer faster connection and data rates at lower packages to keep subscribers.
In the quest for new revenue streams, operators have realized that two key assets of the network operator are its network and its billing relationship with the end user. According to Juniper Research Direct Carrier Billing (DCB) opens up the possibility of generating a revenue stream which may at least deliver revenue streams which equal, or even exceed, mobile network operator content revenues pre-storefront.
A new study from Juniper Research has found that carrier or operator billing will generate $9 billion annually for mobile operators by 2022, a threefold increase on 2017’s figure of $2.9 billion.
The researcher suggested that the implementation of carrier billing has the potential to benefit a raft of players across the value chain, including content developers, content publishers, aggregators and the consumers themselves. It also has the potential to increase the monetization opportunities for the providers of virtualized goods (such as tickets) and physical goods.