Globway’s Mobile Billing connection in Portugal went live. Reach all 13 million mobile users in Portugal with full coverage on TMN (MEO), Optimus and Vodafone. Mobile penetration is above the EU average, while growth has been supported through the popularity of using multiple SIMs. All operators have launched 3G services and have invested in HSPA and LTE upgrades, while TMN was the first to launch commercial LTE services, in early 2012. Online business in Portugal is increasing as a result of improvements in telecommunications infrastructure and an increased consumer willingness and awareness towards online shopping.
The credit cards penetration in Portugal (30.6%) and usage has decreased while out of total mobile users, 82.5% is having active mobile broadband subscriptions. Carrier billing doesn’t require credit card info, so it’s the easiest mobile checkout experience for them. And more sales for you. Portugal recorded a 5.9% increase in non-cash transactions per inhabitant, to a total of 171, despite a decline in GDP.
Digital content can be billed as one-off and subscription services. Feel free to contact us for more information about this connection. Check the productsheets with pricepoints and kickbacks for Portugal here.