Three strike rule for affiliate marketing in South Africa
Three strike rule for affiliate marketing in South Africa

Three strike rule for affiliate marketing in South Africa

The South African PRS-regulator WASPA has recently experienced quite a few issues when it comes to third party marketers that do not adhere to the WASPA Code of Conduct. This involves banners going directly to the payments pages however the banner does not contain any of the required information as set out in the Code of Conduct.

In order to prevent these issues and to ensure that the behaviour of the Affiliate Marketers change, WASPA has now implemented the 3 Strike Rule that will come into effect on the 1st of January 2017 and will be submitted to a trial period until a final decision has been made at the First Quarterly WASPA Codecom Meeting of 2017.

The 3 Strike Rule will only apply to Banners that go directly to the payment page without the banner displaying the required information. The Rule will not be applicable to the Banner-Landing Page-Payment Page Flow.

The 3 Strikes will be for one MEMBER in one calendar month and not per SERVICE. Therefore, a Member whom receives 3 strikes, will on the 4th strike be referred to a formal enquiry on the AFHU Process.

Click here to download a more detailed explanation of the 3 Strike Rule as set out by the GM of WASPA, Ilonka Badenhorst.


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Léon Dijksman
Sales Director

If you own, produce or have the rights of digital content and you are looking for ways of billing it, you have found the right person. Leon works for Globway since 2012 and has a 20 year background in various consulting and business development positions in (mobile) internet marketing, telecommunications, entertainment and the adult industry.

He has gained an incredible knowledge of this industry, giving him all the tools he needs to fully understand the needs of content owners/providers and to deliver them a service that is undoubtedly beyond average. If you own, produce or have the rights of digital content and you are looking for ways of billing it, you have found the right person.

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